Research shows that ecommerce increases by about 23% annually. Online shopping is the new fad and more ecommerce stores are being created than ever before. With more ecommerce stores being created, it is no surprise that some SMEs are struggling to achieve a high ROI from their ecommerce stores. Creating a successful ecommerce store requires strategic thinking. You have to be able to use the right targeting and marketing strategies to convert website visitors into paying customers. This article highlights 4 ecommerce trends that will help you create a successful ecommerce store.
Establishing Yourself as an Expert
Customers trust brands that offer a level of expertise unlike any other. Online courses, videos, webinars, podcasts and authentic blog content are two strategies that can be used to cement your brand’s level of expertise in a customer’s mind. Statistics show that 46 per cent of people follow a call to action after watching a video. Content is even more potent when it is interspersed with videos. Using a combination of online courses, videos, webinars, podcasts and authentic blog posts will help you make the right impression on potential customers.
A brand needs to be authentic. It needs to reach people in a way that speaks to them and shows that the customer is the central focus. Social media and email marketing are two ways to truly engage customers. Research shows that businesses have been able to earn a mean value of $44 for each dollar spent on email marketing. Personalized emails that include videos are clicked more frequently than their counterparts.
Every business must have social media profiles in this socially connected era. Answer customer’s questions using Facebook Live or YouTube videos. Respond to their comments on your posts. Address the concerns they raise on your page. Use social media as a tool to engage your audience.
Do your research, however, before choosing the right social media platform for your business. Conduct market research to determine the platforms your target audience use the most. Compare your page to that of your competitor’s. Look for ways to be different and ensure that you have clear calls to action in your posts.
Streamline Your Online Marketing Tools
A fragmented online marketing campaign is time-consuming and unnecessarily strenuous on the pocket. Online marketing requires email campaigns, social media campaigns, optimized web pages, video content, and engaging blog articles. Utilize tools that help you bring all of these things together.
Develop an Automated Return Processing System
One of the downsides of online shopping is the customer’s inability to try, touch, and experience products the same way they would in a store. It is, therefore important for an ecommerce site to have a seamless return processing system. ReadyReturn is one type of software that simplifies the return process. Do your research and find a return processing system that makes the process as simple as possible for both you and the consumer.
Your ecommerce store can be a great success if you use these strategies effectively. Utilize a combination of online courses, podcasts, videos, webinars, and blog posts to establish your brand as an expert. Build relationships with your customers using email marketing and social media. Streamline your online marketing and develop an automated return processing system. You’ll achieve great success over time.
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